The aroma is pure, rich coconut. The flavor? Intense coconut, naturally enough, but with a clean fresh finish on the mouth.Our exclusive emphasis on quality began in Santiago de Cuba where on February 4, 1862, Don Facundo Bacardi Masso purchased a small distillery and revolutionized rum making. After careful and systematic experimentation with a variety of ingredients, aging, and blends, Don Facundo created a new, smooth, light-bodied spirit - Bacardi rum - what the world now knows as premium light rum.
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